The most meaningful developments in my work are those that occurred involuntarily and blindly, without my knowing what I was going to do, when I had enough faith in my own creative process to be willing to wait for it to happen without my will demanding it.
Milton Glaser
November 1, 2009
October 26, 2009
Preparing for a website project Part 1- The 2 fundamental questions
Is a HTML website better for you business or a Flash website? Should you spend your budget on animated banners instead of a nice E-newsletters template? Is podcast right for you? How do you ensure the budget you are going to invest in building a website will bring you the maximum return on investment?
In this blog post I would like to help you plan your website content and spend your budget effectively.
First, here are the 2 fundamental questions you need to ask yourself. Define them carefully. Write them down and repeatedly come back to them throughout the project.
1. What are the objectives of the website?
Are you a start up company looking for establishing online presence and brand identity? Do you want to raise brand awareness? Do you have products or services to promote? Or perhaps you want to sell online?
What do you intend to achieve with the website? Write a list.
2. Who is your target audience?
What are the age groups? What are their professions? Why do they come to your website? What do they want to find out or accomplish on your website? Create a scenario for each type of users.
For example, it could be that you are promoting a hip office equipment, say an ergonomic designer chair, to professionals of age 25-35 who go to your website to source for their office use. Your website will be bookmarked amongst your competitors. They don’t have much time for each website. And they are going to make suggestions in the staff meeting in 3 days.
How are you going to stand out from your competitors and make the best impression? People say on the Internet competition is only one click away. How can you prevent them from leaving your site and keep them as long as possible? Is there a way to carry on the brand experience even after the visit?
A brief visual presentation of the product might be a good idea. It could be an infomercial or cartoon…, etc, which ever suits your brand image the best. A picture worth a thousand word. Imagine how much one can take-in in 30 seconds! Not only in terms of information but also brand impression and recognition, things like that.
If the clip is done well, it could generate strong emotions from users that is going to last and spread. In which case, make the video file small and easy to download and send. Make it viral! Or allow users to leave comments about the clip. Generate discussions=generate interaction= building repationship with users.
These are only a couple of solutions to answer some of the brief.
As long as you are clear of what you try to achieve and provide your target audience what they want, you can make sure that each of the penny spent on the project will be worthy!
In this blog post I would like to help you plan your website content and spend your budget effectively.
First, here are the 2 fundamental questions you need to ask yourself. Define them carefully. Write them down and repeatedly come back to them throughout the project.
1. What are the objectives of the website?
Are you a start up company looking for establishing online presence and brand identity? Do you want to raise brand awareness? Do you have products or services to promote? Or perhaps you want to sell online?
What do you intend to achieve with the website? Write a list.
2. Who is your target audience?
What are the age groups? What are their professions? Why do they come to your website? What do they want to find out or accomplish on your website? Create a scenario for each type of users.
For example, it could be that you are promoting a hip office equipment, say an ergonomic designer chair, to professionals of age 25-35 who go to your website to source for their office use. Your website will be bookmarked amongst your competitors. They don’t have much time for each website. And they are going to make suggestions in the staff meeting in 3 days.
How are you going to stand out from your competitors and make the best impression? People say on the Internet competition is only one click away. How can you prevent them from leaving your site and keep them as long as possible? Is there a way to carry on the brand experience even after the visit?
A brief visual presentation of the product might be a good idea. It could be an infomercial or cartoon…, etc, which ever suits your brand image the best. A picture worth a thousand word. Imagine how much one can take-in in 30 seconds! Not only in terms of information but also brand impression and recognition, things like that.
If the clip is done well, it could generate strong emotions from users that is going to last and spread. In which case, make the video file small and easy to download and send. Make it viral! Or allow users to leave comments about the clip. Generate discussions=generate interaction= building repationship with users.
These are only a couple of solutions to answer some of the brief.
As long as you are clear of what you try to achieve and provide your target audience what they want, you can make sure that each of the penny spent on the project will be worthy!
October 15, 2009
July 14, 2009
The Empty Space
Try and look at the empty space instead of the mass. Look into completely the opposite direction. Stare at the negative instead of the positive. Have you noticed anything you've looked over all along?
July 11, 2009
July 6, 2009
Phylis' New Home
Phylis has recently found a new home. It's a naturally carved out tree house in a little park in the heart of Clifton. Natural is good, Phylis says. And no council tax to pay! Ha~
July 5, 2009
June 14, 2009
Banksy Versus Bristol Museum
Don't miss it! Saturday 13 June - Sunday 31 August, FREE EXHIBITION, Open Daily 10am- 5pm
June 7, 2009
May 29, 2009
May 3, 2009
April 25, 2009
The earrings I've made
Here are some earrings I've made on this wonderful stand I got for one Christmas. I enjoy very much making jewellry and silver clay. It reminds me of those days of model making at college. I get so into it. It's kind of like meditation.
April 20, 2009
www.yaojuichung.com Version 3 Complete
The website design for www.yaojuichung.com version 3 has completed since mid March 2009. It's been visited by various museums, galleies, educational institutions and artists around the world. The reaction has been positive! Thanks to you all!! ;0)
Version 1
Version 2
Yao detailed archives all his artworks, past exhibitions, books, articles he has written and press in his website. To answer to his demaind, a CMS was imperative. Although I am not a coder, this opportunity has given me a good insight of MySQL database building.
"Excellent design!" ~ Rose Goldsen Archive for the New Media Art, Cornell UniversityUnlike version 1 and 2 that were graphical, this version's design returns to the minimal, where form follows function. There is a strong focus on grid design. The CSS is cross-platform and cross-browser compatible, using Blueprint CSS framework. The black and white colour scheme remains the artist's trademark.
Version 1
Version 2Yao detailed archives all his artworks, past exhibitions, books, articles he has written and press in his website. To answer to his demaind, a CMS was imperative. Although I am not a coder, this opportunity has given me a good insight of MySQL database building.
April 17, 2009
Vandalism got vandalised!
Here is one of Banksy's famous graffiti, named "vandalism". There is a heart replacing the letter "v". It's really well done and blends so well to the environment. One day I walked pass it and realised it got vandalised! How sarcastic is that?!
Since the artist "loves vandalism", he can't really complain being valdalised, can he? ;0)
April 15, 2009
Migration is not a crime
There are many good graffitis in Bristol. You never know when and where you might bump into one. I try to take pictures as much as I can.Here is an excellent one. The image is friendly and non-threatening, and yet the message is very powerful. Hope you feel as inspired as me!
April 12, 2009
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